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Press Releases
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Fusion Formulations Adds VP of Sales
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PHOENIX, AZ - Greg St. Clair has joined Fusion Formulations
as Vice President of Sales, announced Brad Grossman, CEO of
the company.
In his position, St. Clair will direct all sales activities,
including lead generation, advertising, trade shows, account
development/management, customer relations and pricing domestic
and international. His responsibilities include P&L accountability,
strategic market planning, and business development, sales
forecasting, pricing, hiring and training of sales personnel.
"Greg St. Clair brings to Fusion Formulations more than
25 years of progressively responsible experience directing
and building companies and creating opportunity in emerging
markets," says Grossman. "Greg has led these companies
through start-up, survival, turnaround and growth modes, demonstrating
strong leadership and financial acumen."
St. Clair's senior executive positions in the naturals industry
is marked by significant achievements: revenue growth, market
diversification, improved employee performance, and increased
customer satisfaction. Most recently, he was Vice-President
of Sales & Marketing for Arizona Nutritional Supplements
Inc., a dietary supplement brand marketer, and Vice President
of Sales & Marketing for Herbally Yours Inc., a liquid,
lotion and powder contract manufacturer.
St. Clair holds a Bachelor of Arts degree in Business from
California State University at Fullerton. He is also an active
member of the American Cancer Society, several industry associations
(ABC, AOAC, NSF, NPA, CRN, AHPA, DSEA), and a sought-after
expert contributor for industry trade media.
About Fusion Formulations
Fusion Formulations is a GMP-certified contract manufacturer
and private-label manufacturer. Fusion Formulations is an
experienced leader in customized contract manufacturing of
nutraceutical beverages, plus nutraceutical, vitamin, mineral
and botanical tablets, capsules and powders.
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Taking the "3 Rs" to the Higher Power:
Fusion Formulations Launches New Sustainability Doctrine
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PHOENIX, AZ - Fusion Formulations, a contract and
private label manufacturer specializing in functional beverages
and dietary supplements, has announced the implementation
of its Sustainability program. Greatly reducing manufacturing
waste in all forms through innovative and viable approaches
to use, reuse and disposition is the hallmark of the company's
program, which will result in cumulative savings of energy,
materials, and money for the greater good of its environment
and for its manufacturing partners' bottom lines.
"We are committed to reducing our environmental impacts
and increasing our personal and public profile as an environmentally
and socially aware company," said Brad Grossman, CEO
of Fusion Formulations. "Our plan encompasses three major
business areas, the purchase of our products, use of our products/facilities
and the control of our output. Through our philosophy of reducing,
reusing and recycling, we here at Fusion Formulations are
committed to taking steps towards our part of a sustainable
future."
Inspired by initiatives in other industries, Fusion Formulations
is shifting to more environmentally sound practices without
compromising our business plan or the quality of our unique
products.
During 2009, Fusion Formulations implemented the following
measures as part of its Sustainability Doctrine:
- Established a Green Team of employees
- Reuse wood and plastic delivery palettes
- Replacing Styrofoam cups and giving each employee a reusable
mug
- Establishing programs to turn off idling electronics
- Track use of paper and copiers to minimize consumption
- Shredded paper is reused as packing material
- The office uses green cleaning supplies
- All forklifts are electric
- Participating in community environmental programs
- Always run at full batch capacity to ensure maximum efficiency
from equipment
- The manufacturing facility washes their own textiles and
some plastics, cutting transportation costs
- Electronics are recycled and refurbished machines are purchased
- Installed thermostat covers
- Offer incentives to employees to look out for environmental
concerns at work
- Green Team conducts regular meetings and disseminates the
information to all employees
- Paper recycle bins placed throughout the office
Future goals include:
- Placing plastic screens in the warehouses to keep temperature
more constant in doorways
- Expansion of recycling for plastic, glass and metals
- Elimination of plastic bottles
- Purchasing more recycled, chlorine free and sustainable
paper for use
- Establish a double-sided printing standard
- Install motion sensors for lighting to save electricity
and money
- Expand procurement of environmentally friendly products
for the office
- Purchasing more energy efficient appliances
- Venturing towards shredding cardboard waste to use for packing
material
Grossman adds, "At Fusion Formulations, we are doing
our part to contribute more sustainable methods within the
vitamin and supplement industry. We hope that our commitment
will show leadership for other businesses in the future."
About Fusion Formulations
Fusion Formulations is a GMP-certified contract manufacturer
and private-label manufacturer. Fusion Formulations is an
experienced leader in customized contract manufacturing of
nutraceutical beverages, plus nutraceutical, vitamin, mineral
and botanical tablets, capsules and powders. For more information
about Fusion Formulations, go to www.fusion-formulations.com.
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Fusion Formulations Appoints Beverage Experts
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PHOENIX, AZ - In response to its recent growth surge,
Fusion Formulations has appointed two formulators to keep
up with the demand the company is receiving for its services.
Chris McVicker and Deirdre "Dee" Piggott both have
beverage-formulation backgrounds.
Chris McVicker has worked for Custom Food Solutions, Key
Essentials Flavors and APV Crepaco all in various capacities
including sales, beverage development, sourcing, specifying
process and packaging requirements, and designing, engineering
and project management. McVicker specializes in preserved,
pasteurized and hot-fill systems, HTST, UHT and aspect processes
for liquid beverages, powders and food.
Deirdre Piggott, a sought-after beverage development consultant,
was formerly affiliated with FONA International as beverage
technical solutions manager, where she built, managed and
led a beverage technical team and wrote a course called "Beverage
Development for Dummies." Prior to this, she served as
beverage applications manager for Quest International. Piggott
lends her considerable skills in all aspects of liquid beverage
development, fruit juice production and legislation, and team
building.
"Both Chris and Dee bring a variety of specific skills,
experience and instincts to the vast world of beverage creation
and production," says Brad Grossman, founder and CEO
of Fusion Formulations. "This market will continue to
grow with drinks ranging from juices, carbonates, enhanced
waters and other options to satiate all tastes and nutraceutical
needs. Fusion Formulations has purposefully re-engineered
its business model to become one of the foremost beverage
production specialists, and both Chris and Dee will help our
company achieve this goal and maintain it."
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Fusion Formulations Quadruples Liquid Manufacturing Capacity
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PHOENIX, AZ - Fusion Formulations has invested in
quadrupling its capacity for liquid manufacturing, resulting
in much higher output and speed to provide its clients with
more advantageous economical pricing.
Fusion Formulations now has two new 1500 gl mix tanks that
allow larger batch sizes and reduce changeover time achieving
shorter overall finished product lead times. Also, new Phase
Fire heat tunnels and an Axon applicator machine allow fully
automated shrink-labeling process for decorated full-sleeve
labels on any bottle shape. Bottle sizes from 4 oz to 32 oz
are now run on Fusion Formulations' fully automated filling/capping/
labeling production line.
Plus, a new FTNIR analytical testing instrument reduces raw
material analysis and release time from two weeks to two days
achieving shorter overall finished product lead times.
Overall, the new equipment allows for Fusion Formulations'
daily output to increase from an average of 6,000 bottles
per day to 22,000 bottles per day and 110,000 bottles per
week with a total capacity up to 700,000 bottles per week.
"The demand for liquid nutrition continues to grow unabated,"
Brad Grossman. "We feel there's a simple reason. Humans
must drink to survive and if people can consume something
delicious, refreshing and that offers them solid nutrition,
over empty, sugar-laden drinks, they are much more likely
to choose the healthier beverage."
Further, "Fusion Formulations, with its experienced
staff, inventive corporate culture and devotion to safety
and quality, is primed to help beverage marketers launch new
products or line extensions."
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New Services, New Facility and New Name Fuse for American
Supplement Technologies: Introducing Fusion Formulations
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PHOENIX, AZ - Long known in the dietary supplement
industry for its range of superior quality
contract manufacturing and dedicated staff leadership,
American Supplement Technologies has announced a new identity
and name to reflect its continued commitment and evolution
in the industry -- Fusion Formulations
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Fusion Formulations reflects the recently
completed multi-million dollar facility remodeling and service
expansion that now allows the company to manufacture and package
functional beverages in addition to its mainstay
of dietary supplements in tablets,
capsules and powders. In
addition, Fusion Formulations' facility has
just received the prestigious GMP Certification.
According to Brad Grossman, President of
Fusion Formulations, the company's new, state-of-the-art
equipment creates a 400% increase in Fusion Formulations
manufacturing capacity of ready-to-drink nutritional
beverages. "The beverage expansion complements
our successful history in the formulation,
manufacture and package of tablets
and capsules for solid dose nutritional supplements,"
he says. "The landscape of consumption of natural
health products has changed drastically, with millions
of Americans of all ages investing in a preventative mindset.
We felt it was time for us to re-invest in our core competencies
and expand into functional beverages. People
en masse understand the benefits of drinking something delicious
and refreshing - and that offers a health benefit at the same
time."
Further, Fusion Formulations has been
engineered to deliver superior quality manufacturing
and packaging at highly competitive prices.
In tandem, the executive team has distinguished itself among
other contract manufacturers by understanding
the brand marketing challenges in the marketplace
and helping its client base to gain marketing success.
"The marketing prowess at Fusion Formulations
has made us a leader in the identification of trends and opportunities
for our clients," says Grossman. "Our
commitment to each client allows us to extend our focus beyond
their products and into their business challenges. Each client
relationship is truly special to us; we consider ourselves
to be their partner. Fusion Formulations
and its clients choose each other, therefore bringing success
to one another."
For more information email [email protected]
or call 480-921-8277 x213
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